Kenra's Brightening Shampoo

Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair. Massage into wet hair, add water to lather.
 
Eliminates brassy tones to enhance blonde, gray and silver hair
Features Advanced Brightening Technology to increase brightness by up to 80%
Prevents oil buildup to reduce frequent washing
Increases manageability by up to 20% after first use
Formulated for daily color maintenance